Dec/090
Accenture ends sponsorship of Tiger Woods
Tiger Woods
This came to me as no surprise. It’s the right thing to do. It was all over the news. Accenture staff even received an email notification to inform them of this. Speculation on online media has stated that his average loss in sponsorships could be as much as US$50million per scandal! Looking at the number of women that has come forward, that’s easily US$500 million down the drain! Below is an excerpt from MSN News:
A major sponsor of Tiger Woods announced Sunday it was ending its six-year ties with the golf star, saying he “is no longer the right representative” after a blistering sex scandal.
The billionaire athlete and married father of two, once a ubiquitous figure with priceless advertising value, has seen his squeaky clean image decimated by a string of affairs with a porn star, cocktail waitress and other women, raising concerns of sponsors pulling away from golf.
“For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising,” the Dublin-based technology, management and outsourcing consultancy said in a statement.
“However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.”
The statement marked the end of a relationship with the 14-time major champion at the center of ad campaigns that once included slogans like “Go on. Be a Tiger,” or “We know what it takes to be a Tiger.”
The company’s website once read: “Famous not only for his success on the golf course, Tiger Woods is equally renowned for his work ethic, focus and commitment to continual improvement.”
Accenture, which had earlier removed an image of Woods from its website, said it would “immediately” transition to a new advertising campaign, with plans for a “major” effort to launch next year.
But it was only the latest in a series of companies to reevaluate their sponsorship of the world’s top golfer ever since Woods crashed his Cadillac Escalade SUV into a tree and fire hydrant just outside his home in bizarre circumstances on November 27, unleashing a media firestorm.
Razormaker Gillette announced Saturday it would phase him out of advertisements while he takes a break from golf, calling it a supportive move.
“As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” the company said, said without announcing a timetable for the resumption of use of the golfer’s image.
One major concern from the golf world is that with Tiger taking “indefinite” leave from golf to fix his problems, this would be a major blow to the golf industry. Viewership has plummet during the 6-ish months when he was on leave for his knee injury, and now with this scandal and him not playing for a few months, the popularity of golf might just drop to the point it being a “rich old man’s game”. Even though it might take a while for that to actually happen (months or years, in fact), unless Tiger picks up his club sooner, he might just sink the whole industry with him.
Dec/090
TM’s RM11.3b broadband project
I know this piece of news was from last year, but I am exicited to see their progress and get highspeed broadband in Malaysia. I am guessing that TM needs to roll this out as soon as possible with the advent of wimax that is being aggressively promoted and provided by P1.
KUALA LUMPUR: Telekom Malaysia Bhd has received a letter of award from the Government to implement the RM11.31bil high-speed broadband (HSBB) project.
TM said on Tuesday the project would be carried out in collaboration with the Government to deploy the access, domestic core and international networks to deliver an end-to-end HSBB infrastructure.
“The total cost of the HSBB investment for a period of 10 years is RM11.31bil whereby the Government will be investing RM2.4bil and the remaining RM8.91bil from TM,” it said.
TM said with the acceptance of the letter of award, the company and the Government would sign a formal agreement based on mutually agreed terms and conditions in due course.
It added that more details and relevant information would be announced when the HSBB agreement was signed.
On May 15, TM said it was pleased to learn the Government has approved the pertinent details and broad implementation strategies for the HSBB roll-out plan.
The plan was a key initiative in the effort to widen broadband penetration in the country. The HSBB coverage is expected to be available across 1.3 million premises.
News item from: http://biz.thestar.com.my/news/story.asp?file=/2008/9/2/business/20080902181752&sec=business
May/080
Work Life Balance for Dummies
I was at Borders looking for a book and I came across this book. Work/Life Balance for Dummies! Imagine my shock!
This is hilarious! Who would have thought they published a book called “Work/Life Balance” for Dummies. I reckon the people that wrote the book are in desperate need for a decent work life balance themselves!
Apr/080
Moves afoot to help Sufiah?
Just as the Sufiah charade is becoming hot in Malaysia, the government had to come up with a move that sounds absolutely ridiculous. In an article entitled “Moves afoot to help Sufiah” in New Straits Times, it is stated that the Prime Minister’s Department and the Malaysian Missionary Foundation (Yadim) will try to assist former child mathematics genius Sufiah Yusof, now aged 23 and fending for herself as a prostitute in Salford, Manchester.
Frankly, the girl is old enough to know what she’s doing. And based on her video interviews at NewsOfTheWorld, she sounds perfectly sane and happy to be doing whatever it is she’s doing. Yadim should save their efforts and focus on local problems in Malaysia instead.
Full article at New Straits Times here.
Apr/080
Being a hooker is summing I love
[From NewsOfTheWorld]
MATHS genius turned hooker Sufiah Yusof reveals how she drives men wild… by reciting EQUATIONS to her clients as they have sex.
And the Asian beauty defiantly claims that selling her body for up to £1,000 a time provides her with a far more glamorous life than she ever dreamt of when she went to Oxford University aged just 13.
“My clients love the fact that I can stimulate their minds AND their bodies,” she boasts in a shockingly frank interview with the News of the World.
“And I don’t believe my education has been wasted—in fact I usually take problem sheets with me to solve before appointments.”
Mar/070
Monash’s CCNA
I was walking around my faculty today and I saw this sign:
I can’t help but to smile to myself. “What if I already have it?”
Anyway, I’m not sure if I have blogged about this before, but I’m going to mention it again. The fee to study CCNA as a short-course at Monash is AU$1650 per module (Monash separated the CCNA program into 4 modules). At the academy that I went (Trainpro) in Malaysia, I get to study for CCNA and MCSE both at RM7000 (~AU$2500). Bear in mind that MCSE has 7 units, and CCNA has only 1 unit.
Just look at the difference. RM7000 (or AU$2500) for a total of 8 units, against AU$1650 x 4 = AU$6600 for only 1 unit (CCNA).
Furthermore, at Trainpro, ex-students have the luxury of a refresher course within a 1 year periodAU of taking their couse. That means that if you ever forget anything after a few months of learning, or if you need clarification on certain topics from the instructors, you can simply go there and discuss it with them. That’s definitely value for money.
Mar/070
Hall of Fame
My recent success in passing my CCNA has been listed in Trainpro’s hall of fame. Below is the screenshot from the website.
I made 1 mistake in the exam, hence I got 974/1000. My other classmate, listed at number 158, got perfect marks at 1000. Sure is lucky.
Mar/070
CCNA
Finally, after much deliberation, I passed my CCNA exam. I took it this morning and managed to score 974/1000. I was extremely happy to the point of screaming in the exam lab.
Now that I’m CCNA, I might consider doing CCNP , but maybe after a few years (and before my CCNA expires). To add to the excitement, when I got home, my MCSE goodies arrived via UPS.
